thomas jefferson university

When Thomas Jefferson and Philadelphia University combined, they needed to elevate the creative side
of the house. Design, Fashion & Textiles and Architecture became the focus of this campaign. Highlighting the
schools and the stories within, we created everything from film, OOH, brochures and an extensive view book.
Each touchpoint lead to a digital experience for a deeper dive into each respective field of study.

The Fashion & Textiles OOH targeted upscale malls in
New York, New Jersey, and Pennsylvania. Design
and Architecture was featured throughout New York City and Philadelphia.

When scanned, QR Codes on the ads led users to a microsite
featuring stories of successful students and alums.

Brochures for each school where sent to
prospective students, highlighting alumni successes.
When unfolded, each featured a poster that drove to the micro-sites.